Custom classes

Do's

Start with a strong hook that grabs attention and sparks curiosity.
Example: What's waiting beyond the next peak?

Highlight a clear benefit or emotional payoff.

Example: Navigate every trail with confidence, no matter the challenge.

Use action-oriented language that encourages engagement.

Example: Discover the watch that keeps up with your wildest adventures.

Match the tone to the audience. Be relatable, inspiring, and authentic.
Example: Built for explorers, trusted by adventurers.

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Dont's

Be vague or uninspiring.
Example: Our waches are really good for outdoor adventures.

Overload with technical details.
Example: Packed with XYZ feature, ABC sensor, and 3D mapping...

Use clichés or overused phrases.
Example: Take it to the next level!

Forget a call to action.
Example: Learn more. (What should they feel or imagine after seeing this?)

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Do's

Write like you’re talking to a friend.
Example: That first sip of coffee before a sunrise hike — what’s your favorite trail tradition?

Share stories or moments your audience can connect with.
Example: After 4 days on the trail, and one big storm, we finally reached the summit. Worth every step. #TrailLife

Use emojis to add personality, but keep them relevant.
Example: New gear, same mission: explore more. 🧭

Keep newsletters focused and value-driven.
Example: Top trails for winter adventures + how your Suunto watch can guide you there. Read more.

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Dont's

Be overly promotional or pushy.
Example: Buy now! This is your last chance to get the best watch on the market!

Use too much jargon or technical terms.
Example: Our watches feature multi-GNSS, barometric FusedTrack™, and 100-hour battery life...

Overload posts with emojis or too many hashtags.
Example: Adventure awaits!!! #Adventure #Explore #TrailRunning #Hiking #OutdoorsLife

Forget to encourage engagement.
Example: Posting without a question or call to action, such as: Our new collection is live.

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Do's

Use clear, actionable language that focuses on the user’s needs.
Example: To start tracking your run, press the top button, and select 'Running' from the activity menu.

Break down complex tasks into easy-to-follow steps.
Example:
How to pair your Suunto watch with the app
– Turn on Bluetooth on your smartphone
– Open the Suunto app and select ‘Pair new device’
– Follow the on-screen instructions

Include helpful context or troubleshooting tips.
Example: If your watch doesn’t connect, ensure it’s in pairing mode and restart Bluetooth on your phone.

Use calm, supportive phrases to reassure users.
Example: You’re just a few steps away from getting started.

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Dont's

Overload the page with too much text or technical jargon.
Example: Using a dual-frequency GNSS chipset ensures precise coordinates in multi-path environments.

Use vague or unhelpful instructions.
Example: Sync your watch to the app following the usual steps.

Rush through the information without enough detail.
Example: Just press the button to track your activity.

Use an overly casual or chatty tone.
Example: No worries—just hit the button, and you’re good to go!

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